SEM and PPC Marketing are somewhat distinct terms with a great deal of overlap. To use this strategy you first need to pick a platform. The most popular are probably Google Adwords and Facebook Ads. These almost certainly will not provide you with the most bang for your buck, but they do offer the best optimization and the largest audiences. There are dozens of other platforms ranging from fairly large to quite small and targeted (or not!). Knowing which platform is right for your budget can take some industry knowledge and experience. It’s also important to mention that most businesses will need at least $450/month to see a positive ROI from their ad spend. Fill out the contact form for a free consultation.