Email Marketing requires that you comply with the CAN-Spam in order not only to obey the law, but to have any chance of delivering your message to the intended recipients. In addition, it’s just a good practice to limit your mailings to recipients that have opted-in with you directly. If you are starting a new business or wanting to take things to the next level then maybe you will want to try purchasing a CPM email drop. Fair Warning: Without experience, knowledge of your target audience, and some luck you’ll likely see absolutely no return on your investment (which can start at $5000 for a single buy). If you have an existing list and need help with A/B testing, improving deliverability, or any aspect of email marketing then feel free to get in touch! This can be a great way to build your business organically by sending relevant content to your existing customers.